Growth Marketing
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
by Reid Hoffman, Chris Yeh, Bill Gates
★★★★★ (4/5)
Une fois votre proposition de valeur trouvée, il vous faudra 'scaler'.
Growth & Marketing Books
Essential reading for product managers in growth & marketing.
Showing 2 books in Growth & Marketing
Recommended Reading
Growth Marketing
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
★★★★★ (5/5)
Playbook marketing sur comment attaquer progressivement de nouveaux marchés.
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