# Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

**Canonical URL:** https://productvista.fr/library/crossing-the-chasm
**Description:** Playbook marketing sur comment attaquer progressivement de nouveaux marchés.
**Book author:** Geoffrey A. Moore
**Category:** growth-marketing
**Rating:** 5/5
**Buy:** https://amzn.to/3eotvsP

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Geoffrey Moore's essential guide to successfully transitioning from early adopters to mainstream customers. This book addresses the critical gap that many innovative products fail to cross.

## Key Frameworks

- **Technology Adoption Lifecycle**: Understanding different customer segments
- **The Chasm**: The gap between early adopters and early majority
- **Beachhead Strategy**: Focus on a single market segment first
- **Whole Product**: Everything needed for mainstream adoption

## Why This Matters for PMs

Product managers need to understand go-to-market strategy and how customer needs differ across the adoption curve. This book provides the playbook for scaling products.